Digital & product strategy
We find where purpose-built software creates real leverage for the business, and where off-the-shelf is the better call, then turn that into a plan someone can actually execute.
Capabilities
The expertise behind the software.
What We Build is the software. Capabilities are the expertise it takes to build it well. Great bespoke software doesn’t come from engineering alone: it means understanding the business, the people using it, the interface, the system and the technology as one problem. Artifact brings those disciplines together in one senior team working with AI, rather than selling them as separate departments.
StrategyDesignAIEngineering under one senior team
Looking for the services this expertise sits behind? See What We Do.
Ten disciplines, one team
Clients rarely need just one of these. Each exists to make the software better, and they work best when the same people carry a problem through all of them.
UX, product & interaction design
We turn complex workflows into software people understand and want to use, designed around how they actually behave, what the business needs and what the technology allows.
Interactive and spatial work (AR, 3D interfaces, in-store and installation experiences) is part of the team’s background too, much of it led at previous agencies before Artifact existed. It now informs interaction design rather than standing as its own offer.
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Software engineering
Product thinking carried straight into production software: architecture, data, integrations, testing and deployment, by the same team that shaped the product.
The people who design the software build it. Nothing gets lost in a handoff.
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Accessibility & inclusive design
Accessibility is part of the architecture, built into software from the first component rather than applied as a checklist at the end.
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Enterprise CMS & content platforms
Content platforms treated as part of the software ecosystem: modeled, governed and integrated with the systems around them, so teams can actually run them.
Principal experience: founder Britt Midgette led the consolidation of a 6,500-page enterprise ecosystem into a platform of fewer than 1,000 pages, in a director role at a previous agency. That engagement predates Artifact Digital and is not Artifact corporate past performance.
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Artificial intelligence
AI can live inside the software, doing work for the people who use it, or in how the software gets made. We start from the problem and decide which one it actually needs.
AI should reduce friction, increase intelligence or create an entirely new capability. Otherwise, it probably doesn’t belong there.
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Websites & digital platforms
Usually part of a broader engagement: the public front door to the software and services behind it, built as business infrastructure rather than marketing collateral.
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Commerce & transactions
Ordering, payments and marketplace flows built into the software itself, the same kind of work behind DropQ’s live Stripe Connect marketplace.
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Research, testing & optimization
Launch starts the learning cycle. We study how the software is really used and turn it into the next round of improvements.
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Training, enablement & adoption
Software succeeds when the people using it understand it, trust it and know how to make it part of their work.
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One method. Every discipline in it.
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Understand
- Strategy
- User research
- Business requirements
- Experience audits
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Design
-
Build
- Software engineering
- Design systems
- AI integration
- Accessibility
- Content platforms
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Launch
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Grow
Complex problems are where we are most useful.
Replace software you’ve outgrown
Retire the workarounds, spreadsheets and stitched-together subscriptions with software built around how you work.
New digital products
Take an idea from opportunity through working production software.
Internal platforms
Give an operation the workflow software its real processes need, from intake to approvals to reporting.
Customer portals
Service and self-service that feel like your company, not a vendor’s template.
AI where it earns its place
Find where AI actually creates value, and integrate it safely into real workflows and products.
Platform consolidation
Reduce redundant systems, content and legacy software into something a team can run.
Products to sell
Turn what your business already knows into software other organizations will pay for.
Prototypes before big commitments
Turn uncertain ideas into working software quickly enough to learn before committing to a major investment.
Industries
Our team brings experience across complex, regulated and customer-facing environments.
- Government & public sector
- Healthcare
- Financial services
- Higher education
- Training & certification
- Retail & commerce
- Automotive
- Consumer electronics
- Food & agriculture
- Nonprofit & community organizations
- Professional services
- Technology
Senior expertise. One integrated team.
Most engagements split strategy, design and technology across layers of teams, then spend the budget translating between them.
The senior people defining the problem remain involved through the solution.
- Senior-led from discovery through delivery
- Strategy and execution under one team
- Experienced people working with AI across research, design, engineering and testing
- Rapid working prototypes
- Design-to-code continuity
- Flexible specialist network when programs require additional scale
- Built for focused teams and complex initiatives
Selected proof
Built by Artifact
Software Artifact Digital designed and built, each labelled with where it stands. This is the company’s own past performance.
iThink Big
A live assembly program translated into a site that moves like the show and books like a business.
Northminster Presbyterian Church
A neighborhood church in Clairemont since 1953, rebuilt around the question a newcomer actually has: what happens if I show up?
Left Coast Printing Pros
A print shop site where customers place their own artwork on the garment — and the order arrives ready to produce.
Experience behind Artifact
Engagements founder Britt Midgette led in director roles at previous agencies, before Artifact Digital existed, some of them with people who now work on Artifact projects. Each card says which. This is the team’s track record and the judgment behind the company — it is not presented as Artifact corporate past performance.
Major Electronics Company
An in-store AR experience showcasing the company's Connected Home products.
American Big Food
Unified a global food and nutrition brand's marketing ecosystem across 15+ business units, with 30+ shared design components.
Seeing Risk Before It Becomes Reality
A weather intelligence platform helping a major electric utility see wildfire risk sooner and act with confidence.
Built to work with public-sector procurement.
Point of contact
Britt Midgette
Founder & Experience Design Director
- Phone
- 619-504-5736
- Address
- 178 N. Cuyamaca St., El Cajon, CA
At a glance
- UEI
- LXAJUS27XBM4
- CAGE
- 241R5
- Primary NAICS
- 541511
- CA Small Business
- #2052896
Public-sector delivery capabilities
- Digital modernization
- Section 508 / accessibility
- User-centered design
- Custom software
- Web application development
- Enterprise websites
- AI solutions
- CMS modernization
- Systems integration
- Research and discovery
- Training and enablement
- Ongoing operations and support
Business information
- Business name
- Artifact Digital
- Business structure
- LLC
- Year established
- 2021
- CA Small Business (SB) Cert
- #2052896
- San Diego County Supplier ID
- SUP010474
- UEI
- LXAJUS27XBM4
- CAGE
- 241R5
NAICS codes
- 541511 Custom Computer Programming Services · Primary
- 541430 Graphic Design Services
- 541512 Computer Systems Design Services
- 541613 Marketing Consulting Services
- 541810 Advertising Agencies
UNSPSC codes (state / local)
- 81110000 Computer Services
- 81112103 World Wide Web (WWW) Site Design Services
- 82140000 Graphic Design
- 43232408 Web Platform Development Software
- 80141506 Internet-Based Marketing
We can lead the work — or strengthen the team.
Artifact leads focused digital initiatives directly, and joins larger transformation programs as a specialist partner. We are a senior team built for the difficult parts of a program — not a body shop scaled to staff an entire one.
Prime engagements
Initiatives Artifact leads end to end:
- Custom applications Internal tools · Portals · Workflow systems
- Digital products Concept through production software
- Prototypes / MVPs Working software fast enough to learn from
- AI initiatives Readiness · Agentic workflows · Production integration
- Experience modernization Legacy replacement · Platform consolidation
- UX & design systems Research · Architecture · Design systems
- Research & strategy Discovery · Roadmaps · Requirements
- Websites & platforms Enterprise · Government · Editorial · Commerce
Teaming / subcontracting
Specialist scopes we take inside a larger delivery team:
- UX & product UX strategy · UX/UI design · Product strategy · Service design
- AI AI experience design · Agentic workflows · LLM integration
- Accessibility WCAG 2.1 AA · WCAG 2.2 · Section 508 · Audits & remediation
- Design systems Component libraries · Tokens · Governance · Implementation
- Prototyping Working prototypes · Concept validation · MVP definition
- Front-end React · TypeScript · Design-system implementation · Performance
- Research User research · Usability testing · Experience audits
- Digital strategy Discovery · Roadmaps · Requirements · Customer journey
Engagement models
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Discovery & strategy
Focused research and definition before a larger investment.
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Prototype / MVP
Move quickly from concept to working software.
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Full product delivery
Strategy through design, engineering and launch.
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Embedded specialist team
Add senior Artifact expertise to an existing internal or prime-contractor team.
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Ongoing optimization
Support, analytics and iterative product evolution after launch.
Technology
We choose tools to fit the problem, not the other way around.
Experience
- Modern web frameworks
- React
- Astro
- TypeScript
- Responsive systems
- Design systems
- Interactive applications
Platform
- CMS
- Headless CMS
- WordPress
- Shopify
- SaaS
- Cloud applications
- APIs
- Data
AI
- LLMs
- RAG
- Agents
- Automation
- Generative interfaces
- Predictive systems
Operations
- Cloud deployment
- Vercel
- Authentication
- Analytics
- Monitoring
- CI/CD
- Performance
Get in touch
Bring us the complicated part.
Tell us what you’re trying to solve: software you’ve outgrown, a product you want to launch, a public service to modernize, or a question about where AI belongs. We’ll help determine whether software is the answer, then bring the strategy, design and engineering to build it.