Product & digital strategy
We translate an existing brand into clear positioning, narrative and visual direction for the digital products and experiences being built next.
Artifact Digital is a senior-led studio delivering strategic UX/UI design and build for the digital products, platforms and services agencies and enterprises depend on. Accessible by mandate, fast by design, and senior-led from strategy through code.
Britt Midgette
Founder & Principal
We translate an existing brand into clear positioning, narrative and visual direction for the digital products and experiences being built next.
Product design and front-end engineering for SaaS, dashboards and customer-facing apps that need clarity at speed — including WCAG 2.1 AA and Section 508 compliant design and remediation.
Redesigns, net-new, e-commerce, marketing and B2B platforms with a strong visual signature, accessible structure and purposeful motion.
AI-powered features, generative interfaces and motion-led experiences that make a product feel modern and alive.
Artifact Digital was founded in 2021. The engagements below were led by founder Britt Midgette in a director role at previous agencies — his track record, and the judgment now embedded in the studio. They are the principal's experience, not presented as Artifact corporate past performance.
Led a large-scale UX/UI redesign consolidating a 6,500-page legacy ecosystem into a streamlined platform of fewer than 1,000 pages — improving navigation and load times across the estate.
Designed and deployed an in-store augmented reality (AR) experience that bridged physical and digital interaction to drive engagement.
Engineered a guided learning and certification platform with complex user-pathway architecture and an integrated CMS.
No junior hand-offs. The same strategists who map the architecture write the final code — rapid deployment, and no communication breakdowns between plan and build.
We build to Core Web Vitals, keeping platforms fast, responsive and accessible across every device — the baseline modern public and enterprise users expect.
Tell us where you want to go. We’ll bring the strategy, design, AI and engineering to get you there.