Unified ecosystem
Britt and the team brought fragmented campaigns, technology and teams across 15+ business units under one smart, scalable system.
Back to work
Our team’s prior work
Case study · Brand & marketing systemsGlobal nutrition.Unified.
A global food and nutrition brand connecting supply chains, products and markets across six continents — operating at massive scale, with a worldwide workforce and an expansive business ecosystem.
From the source through the supply chain — a brand operating across six continents.
One system. Fifteen business units. Six continents.
Experience by design
Britt and the team mapped customer journeys and built 30+ design components — a kit of parts the global team could trust.
Localize & scale
Britt and the team created tools that let regional teams localize and scale content effortlessly across markets without losing the system.
The shift
From paid spendto a full-funnel ecosystem.
The brand’s marketing footprint was vast and fragmented: disconnected campaigns, parallel tech stacks, and teams siloed across 15+ business units. The job was to unify it — one system, one design language, one way to ship work that still flexed to local markets.
Across 100+ campaigns and 1,000+ placements, Britt and the team helped shift the organization off heavy paid-media dependence and toward a connected, full-funnel ecosystem built to drive engagement and conversion at every stage.
What it delivered.
- 01
15+ business units unified
One scalable system across a global operating ecosystem.
- 02
30+ design components
A shared kit of parts mapped to real customer journeys.
- 03
Localization tools at scale
Regional teams ship content effortlessly across markets.
- 04
100+ campaigns · 1,000+ placements
A shift from paid-media dependence to full-funnel marketing.