Boost engagement
A magnetic attractor loop pulled curious shoppers in and turned passive browsing into active exploration.
Back to work
Case study · Digital for retail
Reimagining retailwith a global electronicsbrand.
We partnered with a leading electronics brand to build an immersive AR showroom — bringing premium appliances to life through interactive in-store technology that drives engagement and informed purchases.
QR-launched AR running directly in the customer's browser — no app, no waiting.
Boost engagement. Ease entry. Sharpen discovery.
Easy entry
A single QR scan launched the experience straight on the customer's phone — no download, no friction.
Smart discovery
Object detection recognized appliances on the floor and surfaced features, 3D animations and lifestyle context in real time.
The experience
A showroom you couldscan into.
A QR-powered attractor loop opened the AR journey straight on the customer's phone — no app, no store account, no waiting. Object detection recognized each appliance on the floor and unlocked interactive overlays: feature highlights, 3D animations, and lifestyle context tuned to the product in front of them.
The roll-out covered select premium appliance stores, fully integrated with the brand's high-end aesthetic. Visually striking codes invited interaction, while intuitive, app-free navigation made access effortless — sparking curiosity and deeper engagement right at the point of decision.
What it delivered.
- 01
App-free AR via QR
Zero install — scan to play, anywhere on the floor.
- 02
Real-time object detection
Recognizes appliances and triggers the right overlay.
- 03
3D animations & lifestyle context
Feature reveals layered with how the product fits a home.
- 04
Premium store integration
A visual system tuned to the brand's high-end retail tone.