iThink Big
A live assembly program translated into a site that moves like the show and books like a business.
What we do · SEO + AI search
Getting online isn't enough.We help people find you.
Traditional search still matters, and a growing share of people now ask an AI assistant instead. We work on both: the technical groundwork, the content structure and the analytics to see what's actually working.
For twenty years, being findable meant ranking on Google. That hasn't stopped mattering, but it's no longer the whole picture. People now ask ChatGPT, Gemini, Perplexity and the AI summaries inside search engines for a recommendation, and those systems answer by reading and repeating what they can understand.
That's what people mean by GEO — generative engine optimization. It's a new phrase for a familiar job: making sure a machine reading your site comes away with a clear, accurate, quotable understanding of what you do, who you serve and why you're credible.
The good news is that most of the work helps both. Clean structure, fast pages, plain language, real expertise and honest answers to the questions people actually ask are what both a search engine and an assistant reward.
The technical groundwork
Plenty of sites are invisible for boring reasons: pages that can't be crawled, headings that don't describe anything, slow loading on a phone, missing structured data, duplicate URLs, a sitemap nobody updated since launch.
We fix that layer first, because content strategy on a broken foundation is wasted money. It's also the part that quietly improves conversion, since fast, well-structured pages are easier for people to use too.
Content people and machines both understand
Then we work on what your site actually says. What questions do buyers ask before they're ready? Which pages should exist, and which three should be merged into one good one? Where is your real expertise hiding in a PDF nobody can read?
We structure answers so a person can skim them and an assistant can quote them: clear headings, direct answers near the top, specifics instead of adjectives, and schema markup that tells machines what your pages are.
Measuring what changed
We set up analytics so you can see which pages bring people in, what they do next, and where they give up. For AI search we track how assistants describe your business and whether they cite you at all.
What we won't do is promise a position. Nobody controls Google's results or what a model says, and anyone guaranteeing a ranking is selling you something they can't deliver. We'll show you what moved, what didn't, and what to do next.
Where it fits in the method
Every Artifact engagement runs on one method: Understand → Design → Build → Launch → Grow. These are the stages where SEO & AI Search Optimization does the most work. See how we work.
- 01Understand
How people currently find you, what they search for, and how AI assistants describe your business today.
- 02Design
The pages worth having, the questions they answer, and the structure that makes them easy to read and to quote.
- 03Build
Technical fixes, structured data, performance and accessibility work, and the content itself.
- 04Launch
Analytics, search consoles and tracking in place so results are visible from the start.
- 05Grow
A regular cycle of measuring, improving and adding — search visibility compounds or it decays.
What you get
- A technical audit of what's holding your site back, in priority order
- Fixes to structure, speed, metadata, schema and crawlability
- A content plan built on the questions your buyers actually ask
- Structured data that describes your business accurately to machines
- Analytics and search console setup, with a report you can read
- A view of how AI assistants currently describe you, and what improves it
Who it's for
- Businesses with a decent site that almost nobody finds
- Founders whose competitors keep showing up in AI answers instead of them
- Companies who've been sold SEO before and have nothing to show for it
- Teams getting traffic that never turns into enquiries
Proof, not promises
Major Electronics Company
An in-store AR experience showcasing the company's Connected Home products.
Left Coast Printing Pros
A print shop site where customers place their own artwork on the garment — and the order arrives ready to produce.
Common questions
- What is GEO, in plain English?
- It's making sure AI assistants can find, understand and accurately describe your business when someone asks them for a recommendation. The work overlaps heavily with good SEO: clear structure, fast pages, plain language and genuine expertise published where a machine can read it.
- Can you guarantee we'll rank first?
- No, and neither can anyone else. We can improve the things that are within your control — the technical foundation, the structure, the content, the credibility signals — and show you honestly what changed.
- How long before we see results?
- Technical fixes can show up in weeks. Content and authority usually take months, and the compounding kind takes longer still. We'll tell you which category the work you need falls into before you start.
- Do we need this if you built our site?
- Every site we build ships with the technical groundwork in place. This service is the ongoing part: content, measurement and improvement after launch, which is where most of the visibility actually comes from.
- Do you write the content too?
- We can, working from your expertise, or we can give your team the structure, briefs and guidance to write it. What we won't do is publish generated filler, which is exactly what search engines and assistants have learned to ignore.
Get in touch
Built something good that nobody finds?
Tell us your site and what you'd like to be found for. We'll tell you what's holding it back, in plain language.