Tiny CRM
A CRM for people running the whole business, not a sales department — with the day's priorities on the first screen.
03 · Figure out what we should build
Don’t start by building.Start by finding the right thing to build.
The Opportunity Workshop is a short, fixed-price engagement: we study how your business actually works, find where the friction and the opportunities are, and give you a practical plan for what should happen next — including what isn’t worth doing.
$2.5K–$7.5K A fixed-scope workshop, usually two to four weeks. How pricing works
You’re probably here because
- “We need to do something with AI”
- “We think we need a new website”
- “We have too many spreadsheets”
- “Our process is a mess”
- “We might need an app”
- “There has to be a better way to do this”
What the work involves
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Understand the business
How the work actually flows: the approvals, the handoffs, the systems, and the parts that only work because someone remembers to do them.
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Find the friction
Where time is going, where customers drop out, where staff are doing by hand what software should be doing, and what it’s costing you.
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Look at what you already have
The tools you pay for, what they do well, and where a small change would beat a new build. Buying less is a legitimate outcome.
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Identify where AI and automation help
Concretely, in your workflow — and, just as usefully, where it would be an expensive distraction.
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Prioritize and plan
The opportunities ranked by value and effort, a recommendation on what to do first, and realistic investment ranges for each.
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Prototype the strongest idea
Where it helps, something you can click through, so the decision is made against a real thing rather than a document.
Five steps, no mystery
- 01
Understand
What the business needs, who it serves, and what the site or app actually has to do. Before anything gets designed.
- 02
Design
Structure first, then the look: what goes where, how it works, and how it feels to use. You see real screens early.
- 03
Build
Designers and engineers on the same team, so what gets built is what was designed — fast, accessible and maintainable.
- 04
Launch
Testing, performance, accessibility, analytics, search and the unglamorous checks that make a launch boring in the best way.
- 05
Grow
Real usage tells us what to change next: search visibility, conversion, new features, and the things you couldn't know before people arrived.
Get in touch
Tell us what’s going on.
A few sentences is enough. You’ll get a straight answer about what it would take — and whether we’re the right people for it.