Research with practitioners
A focused one-hour session with a working tailor mapped the day-to-day rituals of the team and the moments where they meet the customer.
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Our founder’s work
Case study · Retail toolsTailor's toolsfor a global clothingbrand.
A one-hour conversation with a tailor at a leading clothing brand surfaced the daily workflow of the tailoring team and shaped a tool that now lives in seven flagship stores worldwide.
An in-store tool built around the tailoring team's real workflow — launched in seven flagship stores, starting in Shanghai.
Research. Sketch. Test. Ship.
Sketchin Sessions
Britt turned research into concepts fast, using rough wireframes to explore early ideas and lock alignment across the wider team.
Tested in motion
A movement study validated the interactions in physical space — proving the tool worked the way tailors actually move on the floor.
The journey
From insightsto launch — globally.
The work started with one deep conversation: an hour with a tailor at a leading clothing brand, which gave Britt a clear read on how the team worked day to day and how they met customers in-store.
From there, Sketchin Sessions turned insight into concepts before pixels got precious, a movement study validated the interactions in physical space, and the final app rolled out across seven flagship stores worldwide — starting in Shanghai.
What it delivered.
- 01
Grounded in practitioner research
One hour with a working tailor shaped the entire product.
- 02
Sketchin Sessions for rapid alignment
Wireframe rounds that turned ideas into shared direction.
- 03
Movement study in physical space
Interactions validated the way tailors actually work.
- 04
Live in 7 flagship stores
Global roll-out, starting in Shanghai.