Research with practitioners
A focused one-hour session with a working tailor mapped the day-to-day rituals of the team and the moments where they meet the customer.
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Case study · Retail tools
Tailor's toolsfor a global clothingbrand.
A one-hour conversation with a tailor at a leading clothing brand surfaced the daily workflow of the tailoring team and shaped a tool that now lives in seven flagship stores worldwide.
An in-store tool built around the tailoring team's real workflow — launched in seven flagship stores, starting in Shanghai.
Research. Sketch. Test. Ship.
Sketchin Sessions
We turned research into concepts fast, using rough wireframes to explore early ideas and lock alignment across the wider team.
Tested in motion
A movement study validated the interactions in physical space — proving the tool worked the way tailors actually move on the floor.
The journey
From insightsto launch — globally.
The work started with a single, deep conversation. One hour with a tailor at a leading clothing brand gave us a clear read on the daily practices of his team and the way they interact with customers in-store.
We moved from insight to idea through Sketchin Sessions — rapid-fire wireframe rounds that let us explore concepts in the open and get the team aligned before pixels got precious. As the direction sharpened, we ran a movement study to validate the interactions in physical space, then rolled out the final app across seven flagship stores worldwide — starting in Shanghai.
What it delivered.
- 01
Grounded in practitioner research
One hour with a working tailor shaped the entire product.
- 02
Sketchin Sessions for rapid alignment
Wireframe rounds that turned ideas into shared direction.
- 03
Movement study in physical space
Interactions validated the way tailors actually work.
- 04
Live in 7 flagship stores
Global roll-out, starting in Shanghai.